Posted from: http://www.breitbart.com/Big-Hollywood/2009/04/29/Why-are-Christian-Movies-So-Bad
By Dallas Jenkins.
As I mentioned in my last article, Hollywood is more interested in Christian, or "faith-based," films than ever. The mind-blowing success of "The Passion" got it started, but then it waned as studios couldn't quite figure out how to match that success. It heated up again recently with the success of the micro-budget, church-produced "Fireproof," which was the highest grossing indie of 2008.
These trends beg a few questions. What took Hollywood so long to discover the Christian market? Why can't they replicate even half the success of "The Passion?" And when Christians make up over half the population, why are faith-based films still relegated to the low-budget, straight to DVD world? The seemingly obvious answer would be that there are few Christians in Hollywood, both at the studio and creative level, but even that would raise the question of why.
I think I know the reason(s), although it's a bit embarrassing because I happen to be a Christian evangelical. But we must face the truth, and as Dr. Phil so eloquently and charmingly puts it, "You can't change what you don't acknowledge." The fact is, Christian movies have been pretty bad for a few decades. Yes, Hollywood had largely ignored the Christian market, but it's not like there have been good examples for Hollywood to learn from. And now that Hollywood is actively seeking faith-based material, there's still a lack of quality scripts and filmmakers available, with a few exceptions, and among the films that are being made in this genre, there are still more crappy ones than good ones.
There are plenty of reasons for this, but four stand out, in no particular order:
1. The Christian community abandoned Hollywood a few decades ago. Until 1968, the Catholic Church had a direct influence on what Hollywood produced with the "Production Code." After the code was abandoned and movies became more risque, American Christians became disenfranchised with Hollywood. Over time, the distance between Hollywood and the church became greater, especially as many artists made movies that mocked or attacked the church or its traditions. Instead of trying to influence Hollywood by becoming a part of it, Christians avoided it and told their children to do the same. The only time that Hollywood heard from Christians was when boycotts occurred.
2. Even though Christians didn't want to see evil Hollywood films or listen to evil secular music, they still wanted to see movies and listen to music like everyone else. So what were they to do if the acceptable choices from Hollywood were so few and far between? They created a Christian entertainment subculture, where Christian movies and music were made by Christians, for Christians. Christian bookstores exploded, as families could feel safe shopping in an environment where the only entertainment available was Christian-based. Now Christians had no need to communicate to Hollywood what they wanted because they could get it from Christian media providers, and the relationship between Hollywood and the Christian community became even more distant. Combine the cynicism of Christians towards Hollywood with the annoyance or ignorance of Hollywood towards Christians, and you've got the perfect divorce.
3. In "Christian film," you've got a genre defined entirely by its message. There is nothing else like this in entertainment, other than perhaps "gay films," but because there are so many more gay people in Hollywood than Christians, gay characters show up in mainstream films more than Christian characters do, thereby reducing the need or desire for films devoted exclusively to a gay theme. This has not happened with Christianity in film, so the "Christian film" sub-genre remains alive and growing.
The problem is that everyone knows good art should always put story and character above message. Message films are rarely exciting. So by their very nature, most Christian films aren't going to be very good because they have to fall within certain message-based parameters. And because the Christian audience is so glad to get a "safe, redeeming, faith-based message," even at the expense of great art, they don't demand higher artistic standards. So aspiring filmmakers who are Christians have little need to perfect their craft, and Christian investors have little need to spend a lot of money because the message is going to be most important anyway. Add in the fact that the average heartland Christian couldn't care less what a critic thinks--if anything, they assume they'll feel the opposite of a movie critic--and you've got even less incentive for Christian filmmakers to be obsessed with quality.
To be fair, this trend isn't exclusive to Christian entertainment. Horror films are similar in that they don't need good reviews or higher budgets to deliver the goods to their core audience. And of course, in no genre is this more the case than porn. Even Christian movies are higher quality than porn films. Not that I would know.
4. The above points all lead to one predominant problem: young Christians aren't encouraged or trained to become great artists. If a young Christian wants to become a filmmaker, they are often either discouraged to do so because Hollywood is so dangerous, or if they do find encouragement, they have a hard time getting proper training. There are two primary things that can foster someone becoming a better artist: one, seeing and being inspired by hundreds of great films, and two, getting a great artistic education. For better or worse, many parents won't allow their kids to see some of the great films (because of questionable content), and many Christian kids are discouraged from attending the best film schools (also because of questionable content). This not only impacts potential filmmakers, but actors as well.
Therefore, when Hollywood starts to pursue more faith-based films and filmmakers (which they have), they find the cupboard bare. So even if and when they decide to make a faith-based film, they have a hard time finding great Christian filmmakers or actors, which affects both the film and the publicity. A name actor in an action or comic book film is willing to go to Comic-con to promote their film to film buffs and nerds; they know they need to go where the core fans are. This publicity is necessary of course. But if they starred in a faith-based or Biblical film, are they going to go to a church or a Christian convention to promote it to the core fans? Not likely.
Yes, it's true that Hollywood should do a better job of understanding and relating to the heartland Christian audience. But at some point the Christian community needs to know its role in the problem. I'm talking to myself here, too. I'm a Christian, I'm a filmmaker. I've made a few films, and they were pretty good, but they weren't good enough. I've got to get better. We can complain all we want about how Hollywood doesn't reflect our values, but we lose that right if we're not producing great projects and artists of our own.
