The circles of new business ...

I'm becoming a fan of Seth Godin. Seth is a blogger, an author and a speaker. Here's what he says about himself on his web site.
'Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work.'
A few weeks ago Seth wrote a blog called 'The circles (no more strangers)'
In it he spoke about how businesses go about getting new business. As someone just 16 months into running my own business I read it with interest. You can read it for yourself, but his core message was that in business, its a lot cheaper and easier to reach your existing customers and sell them another one of your products than it is to reach new customers. People who have already commissioned work from you are more likely to come back for more - especially if you delight them the first time around.
As I read that, something intriguing happened. I got three calls from previous clients asking me to do something new for them. In one case a client referred me on to one of her clients because she knew I could do the job.
The coincidence of Seth's blog and then seeing it work out in practice was exciting and now, some months after I read Seth's original piece, its still happening. Can't complain about that.