Has the E-Magazine finally come of age?

I've always shied away from publishing content on-line in the same way I'd publish the same content in print. Too often web sites just upload the pdf they send to their printer to their web site and think that web users will be happy to view this on their screen.
This is plain laziness as it fails to understand that an electronic version of their print piece is just not web friendly. You need to take the time to create a web friendly version using html.
However with the advent of the Kindle reader from Amazon and now the iPad, more and more publishers are revisiting this discussion.
fear.less magazine has just launched its first edition (http//fearlessstories.com) on line and on first viewing, its pretty good. First of all they've optimised the page size so it fits 'above the fold' on my browser and while it loads, you get some text to accompany the load icon which says "Saving Trees". Very cute. You 'turn the page' by clicking at the top right (or left) of each page.
The copy and layout looks like a magazine, but it works well on the browser screen and is easily readable. So - maybe I'll have to revise my thinking. Well done and thanks for being fear.less.

BTW, Jakob Nielsen's (the web's usability guru) weekly e-mail alert reported on a survey they undertook on the iPad. It didn't score very well - lots of usability problems.
Worth a read. iPad Usability.
"iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems."