Why it pays to invest in Social Media

(This is from www.philcooke.com. He said it all so well, so here's a reprint.)
There's a great deal of skepticism out there about social media from both businesses and non-profits. Does it really add to the bottom line? Does it generate more customers or donors? Does it have an ROI? Admittedly, it's hard to define, but some new research by social media platform Wetpaint and digital media consultant Altimeter Group shows that companies with the most involvement in social media increased revenues by 18% in the last 12 months, while those with the least involvement decreased 6% during that same time. Here's a few interesting things to note from the study:

1. Social media tends to build on itself. Conversations started on Twitter move to Facebook or Myspace. Email discussions are generated. The brand is extended into more and more channels.

2. Companies that scored well had small but dedicated teams working on social media initiatives. It's not enough to have one employee working on social media in his or her spare time. Your webmaster starting a Facebook page isn't the model. It takes a small, but dedicated group to keep the conversations moving forward.

3. Some of the companies reviewed, started their social media initiatives in response to bad PR. Perhaps a computer company was criticized for bad customer service and used social media to address the issue. This is a really strong point because social media is an excellent way to respond to complaints and criticism.

In light of more and more information like this study, it's good to remember that before you can win a gold medal, you have to at least jump into the pool.

Church marketing taken to extremes?

RENTON, Mich. USA - A Michigan church is enlisting Satan in a bid to drum up attendance at services. Metro South Church in the Detroit suburb of Trenton is posting signs saying the non-denominational Christian congregation "sucks" and "makes me sick." (see http://is.gd/2TtLd)
The ads are signed by Satan.
The campaign even has a Web site explaining why Satan hates the church.
Youth Pastor Adam Dorband told WJBK-TV the church is trying to reach out to people and cut through the "noise." Dorband said Jesus "wants us to be creative and he wants us to ... use whatever it takes to reach people."
Pastor Jeremy Schossau said the campaign is meant to be whimsical and isn't intended to upset anyone.
Compare this with the interdenominational campaign, 'Jesus. All about life' about to kick off in NSW and WA in Australia - at least the name of Jesus is prominent.

Jesus. All about life - coming to a church near you

After nearly seven years of planning, the 'Jesus. All about life' (JAAL) campaign is coming to NSW and Western Australia. Developed is response to the question, "what would the church do to promote Christian faith in the media if money was no object," JAAL has already run in Adelaide, Canberra/ACT and Tasmania.
There are over 1,500 supporting churches in NSW and over 250 in WA - the most number of churches who have supported any cross-denominational outreach ever. I was privileged to be involved in the development of the campaign and its great to see it finally coming to 'the big smoke'. You can check it out here: www.jesusallaboutlife.com.au.
There's also a number of promotional videos that take you through the creative changes that will be seen in the NSW and WA campaign. http://www.vimeo.com/5616352; http://www.vimeo.com/5992575; http://www.vimeo.com/6296429
Check them out.

Is Social Networking a passing fad?

Every morning I scan a whole stack of RSS feeds about what is happening in the world of Social Networking and Web 2.0. This morning, Phil Cooke (www.philcooke.com) who lives in LA and is a Christian media producer, linked to a new YouTube video that puts the impact of these sites into some perspective.

• By 2010, Gen Y will outnumber Baby Boomers
• 96% of them have joined a social network
• It took radio 38 years to reach 50 million users
• It took TV, 13 years to reach 50 million users
• It took the internet 4 years to reach 50 million users
• Facebook added 100 million users in less than 9 months
• If Facebook were a country it would the world's 4th largest after China, India and the US

Fascinating statistics - the challenge is how to use them in your business or organisation. if you need a quote or just want to understand where the Digital World is headed.

What do you think?

Facebook, Twitter and the new media space

If you're like me, you've probably watched the growth of the new Social Networks and seen them as just another fad - no more. They are here to stay and are fast becoming how more and more people communicate with each other, forming their own movements in the process. The use of Twitter in Iran following the elections is the most recent example. I was reminded by viewing a presentation by Clay Shirky, professor, speaker and author of the new book 'Here Comes Everybody', as he gave a TED Talk last month entitled “How Twitter can make history, that the earthquake that hit the Sichuan province in China on May 12th, 2008 was first communicated to the outside world on Twitter.
The US research group Nielsen has also just released a report into 'How Teens Use Media' It's free and well worth reading.
Link this to a presentation I published a few weeks back on 'Gen Y, WMDs and learning from Obama' and you can see a real trend.
What does it mean? Time will ultimately tell, but Clay Shirky makes the comment that for the first time in history, everyone can be both a consumer and a publisher of information. What we do with this will be the real test.
Comments?

Korean technology - check out this lecturn

Check out this 'all purpose lecturn' in the lecture room we're using as a seminar room in a Theological College in Seoul. The base of the lecturn contains a computer (mouse on the right), a monitor and then remote controls for the projector, screen up and down, lighting and level controls for mic, DVD and PC audio.
Amazing piece of technology and the room is only a normal sized classroom. Means the teacher can do it all himself.
Quite remarkable.

Heading for Korea and Hong Kong

When you land in Seoul, Korea you need to take the train from the terminal where you land to the main terminal for customs, baggage collection, etc.
In true Asia style, you're given guidelines on where to stand as you wait for the train ... Seoul is a series of high-rise buildings, one after the other all the way from the airport into town. The Han River divides the city into two which is spanned by myriad bridges - all with arched spans. We're staying up on Walkershill - named I am sure because of the number of walkers (dressed in suitable Korean walking gear) who parade up and down the hill. Enjoying the food and the mild summer weather.